Pebble Studio
Journal

Process · 2026-05-11

Why seven days — Lite ships in 5, Standard in 10

The 5–14 day promise isn't marketing. It's the outcome of a clean split between what AI builds fast and what a human must finish properly.

What AI is fast at

  • Next.js 15 + Tailwind scaffolding (0.5 day)
  • Tailwind tokenization + design system catalog (0.5 day)
  • Data seeds + i18n message JSON (0.5 day)
  • Page and component skeleton (1 day)

That's 2.5 days where AI is fast. Stop here and the result feels "auto-generated" — competent but unmemorable.

What a human finishes

  • Mood word choice (editorial / brutalist / soft-tech ...)
  • Palette pairing (3 Huemint options → 1)
  • Page rhythm decisions (vertical timeline vs horizontal track)
  • Micro details (focus ring · skeleton · empty · error · grain)
  • Placeholder rule (no exposure on outward-facing surfaces)
  • 10-axis matrix ≥ 8.0 verification

That's the additional 2.5 days (Lite) to 11.5 days (Pro). So the 5–14 day promise preserves human finishing time — it doesn't try to make AI faster.

100% refund if not shipped by D+14

The clock pauses if content is delayed. But if we're late, full refund. This guarantee is possible because the 11.5 days of human finishing is codified in our SOP. Anything that doesn't pass the SOP can't ship at all, so if the 11.5 days collapses, the 8.0 score collapses with it.

#process#ai#design-sop

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